Build a
Profitable Business
On Purpose.
No Fluff.
No Guesswork.
Just a clear, strategic path - built around your business and your goals.
Book Your Free Consult
Build a
Profitable Business
With Purpose.
No Fluff.
No Guesswork.
Just a clear, strategic path - built around your business and your goals.
Book Your Free Consult
Most business owners are winging it -
hoping effort alone will lead to success.
But hope isn't a strategy. Structure is.
If you’re tired of reacting instead of leading, if you’ve hit a ceiling and can’t quite break through, or if you’re doing “okay” but know there’s more potential – this is where we change that. Together, we’ll build a business that’s actually built to succeed.
What Building a Profitable Business Actually Looks Like
- Clarify your vision and culture so everyone knows where you're going - and why it matters
- Understand your market, your customers, and how to position yourself to win
- Create a brand and marketing strategy that attracts leads - and converts them
- Build a sales system that closes deals and increases revenue
- Get control of your finances - cash flow, pricing, margins, and targets
- Streamline operations and eliminate inefficiencies
- Improve customer experience so clients keep coming back (and refer others)
- Develop your team and leadership so you're not doing everything yourself
- Leverage technology to save time, reduce errors, and scale faster
- Build partnerships and networks that open new doors
- Create a rhythm of innovation and continuous improvement
- Turn chaos into clarity - one step at a time
Is This for You?
This service is built for business owners who want more than just survival. Whether you’re early-stage, growth-focused, or trying to recover from burnout, this is about building a business that works – not one that works you into the ground.
You're a fit for this if you:
- Know you need structure, but don't want some cookie-cutter template
- Feel like you're spinning your wheels, despite working hard
- Want your business to grow and become easier to run
- Are looking for straightforward, real-world strategies - not fluff
- Are ready to make real changes with someone who's been there
What to Expect When We Work Together
We’ll use the framework from my 12 Keys to a Profitable Business series (explained below) – one Key at a time – but fully tailored to your company, your team, and your goals.
My consulting engagements are typically structured as 3- to 12-month retainers (or longer), based on where you’re starting from and how deep you want to go. We’ll tackle each area in the right order, with clear actions, accountability, and measurable progress.
You'll work directly with me - Ken Collins - not a junior consultant or outsourced team. Just straight talk, honest assessment, and practical strategies to help you take control and build a business that delivers on its potential.
Let's Talk About What Comes Next
No hype. No pressure. Just a conversation about where you are, what’s getting in the way, and how we can fix it.
12 Keys to a Profitable Business
Every business owner wants growth, freedom, and a company that actually works – but most are stuck putting out fires instead of making real progress. That’s why I created the 12 Keys to a Profitable Business – a straight-shooting, practical series built to help you strengthen one essential area of your company at a time.
Each Key is a downloadable PDF packed with nearly 60 pages of insights, strategy, and tools. Inside, you’ll find 12 structured steps, and each step includes:
- A clear introduction
- Why it matters to your business
- Key objectives to focus on
- Detailed, no-fluff guidance
- Real-world examples
- A printable worksheet
- Action items you can put to work right away
These aren’t surface-level tips or copy/paste templates. They’re in-depth, field-tested systems designed to create real clarity, momentum, and measurable results – no matter where you're starting from. Each PDF also contains a Reference section for continued improvement - find books to read, online resources, and more.
Use one to solve a specific challenge, or invest in the full series and build a stronger, more scalable business from the ground up.
Explore the series below:
Vision & Culture
Why It's Important: A clearly defined vision acts like a compass for decision-making and sets the tone for company culture.
Some of What You'll Learn: Crafting mission statements, establishing core values, aligning teams around a shared purpose, and creating a positive workplace environment that attracts top talent.
Download here
Market Research & Positioning
Why It's Important: Understanding market trends, customer needs, and competitor activity is critical for creating offerings that stand out.
Some of What You'll Learn: Conducting customer interviews, analyzing competitors, identifying niche markets, and positioning products/services uniquely.
Download here
Branding & Market Strategy
Why It's Important: A strong brand sets you apart and resonates with the right audience; well-executed marketing drives leads and revenue.
Some of What You'll Learn: Building brand identity, crafting a content marketing plan, using social media effectively, leveraging email campaigns, and measuring return on ad spend.
Download here
Sales & Conversion Optimization
Why It's Important: Even the best marketing won’t matter if you can’t close the deal or convert interest into actual revenue.
Some of What You'll Learn: Designing an effective sales funnel, mastering sales calls or presentations, improving website conversion rates, and nurturing leads through email sequences.
Download here
Financial Management & Cash Flow
Why It's Important: Profitability depends on understanding your numbers — revenues, expenses, and cash flow timing all affect sustainable growth.
Some of What You'll Learn: Budgeting, forecasting, setting profit targets, managing accounts receivable/payable, using financial metrics to guide decisions.
Download here
Product & Service Optimization
Why It's Important: Offering something people want is only half the battle; continuous refinement and market fit are what keep customers coming back.
Some of What You'll Learn: Iterative product development, gathering feedback for improvements, pricing strategies, creating upsells or add-ons.
Download here
Operational Efficiency & Processes
Why It's Important: Streamlined processes reduce waste, lower costs, and free up time so you can focus on high-value activities.
Some of What You'll Learn: Process mapping, outsourcing vs. in-house tasks, workflow automation tools, inventory management (if relevant), and cost-saving measures.
Download here
Customer Experience & Retention
Why It's Important: Repeat customers are often more profitable than new ones; positive experiences fuel word-of-mouth referrals.
Some of What You'll Learn: Building customer loyalty programs, handling complaints effectively, collecting and using customer feedback to refine offerings, and providing outstanding support.
Download here
Team Building & Leadership
Why It's Important: Strong leadership and cohesive teams propel the business forward; poor leadership and team misalignment can sink it fast.
Some of What You'll Learn: Hiring for culture fit, establishing clear roles and responsibilities, motivating and coaching employees, delegating effectively, creating a thriving company culture.
Download here
Technology & Automation
Why It's Important: Using the right tools saves time, reduces manual errors, and helps scale operations.
Some of What You'll Learn: Project management software, automation of repetitive tasks, cybersecurity basics, choosing cost-effective tools, and data analytics for strategic insight.
Download here
Strategic Partnerships & Networking
Why It's Important: Collaborations can open doors to new markets, shared resources, and mutual growth opportunities.
Some of What You'll Learn: Finding complementary businesses, negotiating win-win partnerships, leveraging industry events, building a referral network, and co-marketing initiatives.
Download here
Continuous Improvement & Innovation
Why It's Important: Markets evolve, and businesses that don’t adapt risk falling behind. Ongoing innovation keeps you competitive and relevant.
Some of What You'll Learn: Process of continuous improvement (e.g., Kaizen), brainstorming methods, encouraging intrapreneurship, running pilots or tests, and pivoting strategies when necessary.
Download here
Get the Entire Series in One Bundle
Why It's Valuable: Master every essential area of your business with one powerful toolkit. The full series is your step-by-step guide to building a more profitable, scalable company from the inside out.
Some of What You'll Get: 12 comprehensive guides (nearly 60 pages each), covering vision, marketing, sales, financials, team building, customer retention, innovation, and more — each packed with strategy, examples, worksheets, and actionable steps you can apply immediately.
Download hereWhat to Expect If We Work Together
You’ve just seen the full breakdown of the 12 Keys – each one a critical area that drives real business performance. You can absolutely download them and work through the steps on your own (that’s why I created them). But if you’d rather move faster, with support, structure, and an experienced partner to guide the way – I’m here for that too.
When we work together, we’ll use the same 12 Keys framework – but fully customized for your business, your team, and your goals.
Consulting engagements typically run 3 to 12 months (or longer) depending on your needs. We’ll prioritize the right areas, take focused action, and track measurable progress every step of the way.
You'll work directly with me - Ken Collins - no junior staff, no gimmicks. Just straight answers, honest insights, and clear strategies to help you build the business you actually want.
Let's Talk About What Comes Next
Whether you’re ready for a coach in your corner – or just want to explore the idea – I’m happy to talk. No pressure. No fluff. Just a real conversation about where you are, what’s getting in the way, and how we can fix it.