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What If Success Is Helping A Town Believe In Its Own Art?

We sit with painter Karen Ellsbury of HEart Gallery to trace a life in art — through loss, collaboration, and community building — and how a shoestring gallery became a gathering place that helped energize downtown Farmington. Along the way we talk imposter syndrome, boundaries, pricing art for everyone, and why First Fridays matter.


• evolving from abstract “color in motion” to collaborative photo fusions with Patrick Hazen

• grief reshaping process and accepting lack of control

• buying a small building and defining success beyond profit

• building a backyard event space with grants and volunteers

• jazz jams, free press, and organic programming

• overcoming imposter syndrome with collector validation

• setting boundaries and avoiding burnout while staying empathetic

• Covid pivots, economy dips, and diversifying revenue

• pricing for accessibility and keeping art local

• plans for an experiential retreat space out back

• pushing First Fridays and calling for more galleries downtown

• rethinking success, seeking wider reach, and celebrating 15 years married


A single painting can hold a lifetime — joy, grief, and the courage to start again. That’s the energy we explore with painter Karen Ellsbury, co-owner of HEart Gallery in downtown Farmington, as she shares how her work evolved from luminous “color in motion” canvases to raw abstraction after widowhood, and then into vibrant collaborations with her husband, photographer Patrick Hazen. Their “photo fusions” — his images extended by her brush — have turned heads, including a collector who made wall space by moving a Salvador Dalí. The story isn’t about bragging rights; it’s about believing you belong.


We talk about building a gallery on a shoestring, reshaping a backyard into an event space with a tiny grant and community muscle, and saying “yes” when a local musician asked to start jazz jams. That “place-making” spark drew neighbors, free press, and a rhythm that helped the creative economy hum. Karen opens up about imposter syndrome, boundaries that protect the creative flow, and why accessible pricing matters as much as museum-level work. She’s honest about the hard parts too: Covid closures, fewer tourists, the pivot to fairs and First Fridays, and the ongoing work to make Farmington an art destination without forcing artists to leave for Santa Fe.


If you’re a creative, a small business owner, or a fan of community-powered revitalization, you’ll find practical ideas and emotional fuel here — defining success on your terms, laughing at the missteps, and keeping the brush moving when uncertainty looms. We also preview what’s next at HEart Gallery: an outdoor deck, a 1,000-square-foot back building, and plans for an immersive Airbnb-style art retreat with hikes, photo tours, and plein air sessions. Subscribe, share with a friend who loves local art, and leave a review with your favorite takeaway — what would you build in your town?

What If Success Is Helping A Town Believe In Its Own Art?
Strategic Horizons Consulting, Kenneth Collins January 19, 2026
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