Behind the Counter | Strategic Horizons Consulting

Behind the Counter

Business Stories from the Four Corners

A Hobby Becomes Sweet Cheeks Bakery Almost Overnight

Strategic Horizons Consulting, Kenneth Collins

A Hobby Becomes Sweet Cheeks Bakery Almost Overnight

We sit down with Eva Armenta-Ketchell of Sweet Cheeks Bakery to trace how a messy royal icing hobby turns into a thriving custom cookie business in Farmington. We get real about the time, tools, weath...

May 15, 2026

How A Third Generation Owner Keeps A Small Town Hardware Store Thriving

Strategic Horizons Consulting, Kenneth Collins

How A Third Generation Owner Keeps A Small Town Hardware Store Thriving

We sit down with Evan Noel, co-owner of Noel's Inc., to talk about what it takes to keep a third generation Farmington hardware store strong while the retail world shifts under our feet. We dig into l...

May 12, 2026

Why The Wrench Is Easy And The Invoices Hurt

Strategic Horizons Consulting, Kenneth Collins

Why The Wrench Is Easy And The Invoices Hurt

We sit down with Jason Judah of CMS Plumbing in Aztec, New Mexico, to talk about what it really takes to build a trade business through quality work, fast service, and a strong local reputation. We ge...

May 1, 2026

How Basin Health Turns Compliance Into Better Patient Outcomes

Strategic Horizons Consulting, Kenneth Collins

How Basin Health Turns Compliance Into Better Patient Outcomes

We talk with Vince Moffitt about the behind-the-scenes reality of home health, hospice, and caregiving in Northwest New Mexico and why keeping seniors at home takes more leadership, compliance, and gr...

Apr 24, 2026

Signs That Built A Town

Strategic Horizons Consulting, Kenneth Collins

Signs That Built A Town

We sit down with Mike and Monica Mordecki of Ram Studios to trace how a Farmington sign shop grew from early word-of-mouth hustle into a regional operation serving the Four Corners. We talk candidly a...

Apr 17, 2026

How A Farmington Maker Built A One Of A Kind Engraving Shop

Strategic Horizons Consulting, Kenneth Collins

How A Farmington Maker Built A One Of A Kind Engraving Shop

We sit down with Bonnie Cummings of Third Axis Custom Engraving and trace how she builds a one-of-a-kind shop through moves, setbacks, and relentless self-teaching. We talk about mastering machines, p...

Apr 3, 2026

Running A Family Barbecue Legacy

Strategic Horizons Consulting, Kenneth Collins

Running A Family Barbecue Legacy

We sit down with Carrie West, third-generation owner of The Spare Rib BBQ, to talk about taking the keys to a family legacy and learning the parts of ownership nobody sees. We dig into leadership, sta...

Mar 30, 2026

Selling Cars, Not Snake Oil: And Sometimes Bourbon

Strategic Horizons Consulting, Kenneth Collins

Selling Cars, Not Snake Oil: And Sometimes Bourbon

We sit down with Clay Jaqua of 505 Motorsports to trace a small-town journey through risk, resilience, and reputation. From a forced move to a stronger home base, we swap stories on opportunity, team ...

Mar 23, 2026

She Sold Shoes, Built Quads, And Accidentally Became Famous

Strategic Horizons Consulting, Kenneth Collins

She Sold Shoes, Built Quads, And Accidentally Became Famous

We talk with Jeri Hogue of Southwest Runners about turning a late start into a 16-year running hub, the family support that made it possible, and how a simple group run built a real community. We dig ...

Mar 12, 2026

From Family Pub To Powerhouse

Strategic Horizons Consulting, Kenneth Collins

From Family Pub To Powerhouse

We trace Clancy’s from a 1978 family start to a modern, community-first pub led by co-owners Louie and his brother. We dig into mobile bars, liquor law strategy, team culture, and the quiet decisions ...

Mar 9, 2026

AI Can Make Output, But Only Humans Build Strategy

Strategic Horizons Consulting, Kenneth Collins

AI Can Make Output, But Only Humans Build Strategy

We pull back the curtain on why we paused, what we learned testing AI, and why we’re expanding with human-crafted strategy and full-service marketing. Output is everywhere; judgment is rare, and that’...

Mar 2, 2026

How A Hobby Became A Community Staple And Grew Confidence Along The Way

Strategic Horizons Consulting, Kenneth Collins

How A Hobby Became A Community Staple And Grew Confidence Along The Way

We sit down with Jamie Goodwin of JG Cross Creations to explore how a family craft became a purpose-first business built on trust, patience and improvisation. From pricing through inflation to funeral...

Feb 23, 2026

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