Strategic Horizons Consulting, Kenneth Collins You’re Not Losing Sales Because You Suck – You’re Just Not Positioned to Win If you’ve ever asked, “Why aren’t people buying?” — you’re not alone. It’s not always your product. It’s not always your price. A lot of the time, it’s your positioning . Most business owners don’t fa... Business Strategy Competitive Positioning Customer Focus Differentiation Market Research Jun 16, 2025 Strategic Horizons Blog