Let’s cut through the fluff: being “better” than your competition isn’t enough. Why? Because better is subjective – and it usually sounds the same to your customers. “Better service” – heard it. “More...

If you’ve ever asked, “Why aren’t people buying?” — you’re not alone. It’s not always your product. It’s not always your price. A lot of the time, it’s your positioning . Most business owners don’t fa...