Strategic Horizons Blog | Strategic Horizons Consulting

Strategic Horizons Blog

We like to share what we know. Browse through our content here for helpful articles.

The Hidden Cost of Clunky Processes (And How to Fix Them)

Strategic Horizons Consulting, Kenneth Collins

The Hidden Cost of Clunky Processes (And How to Fix Them)

Most business owners don’t set out to create inefficient systems. It just happens—little by little—as your business grows, your team adapts, and nobody has time to stop and clean house. But those outd...

Business Bottlenecks Operational Efficiency Process Mapping SOPs Workflow Automation

Jul 21, 2025

How to Create Add-Ons That Actually Add Value

Strategic Horizons Consulting, Kenneth Collins

How to Create Add-Ons That Actually Add Value

When people hear "add-ons," they often think of upsells, cross-sells, or sneaky upgrades that pad the price without improving the product. But when done right, add-ons don’t just generate more revenue...

Add-ons Pricing Strategies Product Packaging Recurring Revenue Upsells

Jul 18, 2025

The Power of Iteration: Why Your First Product Version Isn’t Your Final Destination

Strategic Horizons Consulting, Kenneth Collins

The Power of Iteration: Why Your First Product Version Isn’t Your Final Destination

We often celebrate the launch of a product like it’s the finish line. In reality, it’s just the beginning. Your first version – whether it’s a physical product, a digital service, or a process you off...

Customer Retention Iteration Optimization Product Feedback Product Strategy

Jul 16, 2025

Is Your Product Still What the Market Wants? How to Stay Relevant and Keep Customers Coming Back

Strategic Horizons Consulting, Kenneth Collins

Is Your Product Still What the Market Wants? How to Stay Relevant and Keep Customers Coming Back

Business isn’t static – and neither are your customers. What they needed (or loved) six months ago might not be cutting it today. If you’re still offering the same thing in the same way without checki...

Business Strategy Customer Retention Product Development Profit Growth Small Business Tips

Jul 14, 2025

Why Cash Flow Is More Important Than Profit (And What to Do About It)

Strategic Horizons Consulting, Kenneth Collins

Why Cash Flow Is More Important Than Profit (And What to Do About It)

You could be profitable on paper and still go broke. It sounds harsh, but it happens to businesses every day. Why? Because profit doesn’t pay the bills— cash flow does . Too many small business owners...

Business Operations Business Strategy Cash Flow Financial Strategy Profitability Small Business Tips

Jul 11, 2025

How to Set Profit Targets That Actually Work

Strategic Horizons Consulting, Kenneth Collins

How to Set Profit Targets That Actually Work

If your profit goal is just “more than last year,” it’s no wonder your finances feel like a moving target. Setting real, data-backed profit targets is one of the smartest moves a business owner can ma...

Business Planning Cash Flow Financial Strategy Profit Goals Small Business Finance

Jul 9, 2025

Why Most Small Businesses Struggle With Cash Flow (And How to Fix It)

Strategic Horizons Consulting, Kenneth Collins

Why Most Small Businesses Struggle With Cash Flow (And How to Fix It)

If you're constantly asking yourself, "Where did the money go?" —you’re not alone. Many small business owners hit walls not because they aren’t making money, but because they don’t understand how it’s...

Cash Flow Management Small Business Finance

Jul 7, 2025

The Top 5 Sales Funnel Mistakes That Are Costing You Revenue

Strategic Horizons Consulting, Kenneth Collins

The Top 5 Sales Funnel Mistakes That Are Costing You Revenue

You don’t need a million leads to grow your business—you need a smarter funnel that moves the right people from interest to action. Unfortunately, most small business owners are unknowingly sabotaging...

Lead Nurturing Sales Funnel Sales Strategy

Jul 4, 2025

From Lead to Loyal: What Happens After Someone Says “Yes”

Strategic Horizons Consulting, Kenneth Collins

From Lead to Loyal: What Happens After Someone Says “Yes”

When we talk about conversion, most business owners picture the moment a lead turns into a customer. That’s important—but it’s not the full story. What happens after that “yes” can either reinforce th...

Customer Loyalty Sales Funnel Sales Strategy

Jul 2, 2025

Why Your Sales Funnel Isn’t Working (and How to Fix It)

Strategic Horizons Consulting, Kenneth Collins

Why Your Sales Funnel Isn’t Working (and How to Fix It)

You’re getting traffic. People are clicking. Some are even sticking around. But actual sales? They’re flat, inconsistent, or downright disappointing. Sound familiar? This is the classic sign of a brok...

Conversion Rate Customer Journey Lead Nurturing Sales Funnel Sales Strategy Small Business Tips

Jun 30, 2025

The Content Compass – How to Build a Marketing Strategy That Actually Works

Strategic Horizons Consulting, Kenneth Collins

The Content Compass – How to Build a Marketing Strategy That Actually Works

If you’ve ever found yourself posting on social media “just to stay visible,” or running a random ad campaign hoping it sticks, you’re not alone. A lot of small business owners are creating content wi...

Branding Content Marketing

Jun 27, 2025

Strategic Horizons Consulting, Kenneth Collins

The True ROI of Branding (and Why It’s More Than Just a Logo)

When most small business owners hear the word “brand,” they think of logos, colors, or maybe a catchy tagline. But your brand is much more than a graphic design exercise – it’s the emotional and psych...

Branding Business Identify Customer Loyalty Marketing Strategy Small Business Growth

Jun 25, 2025

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